BLM and Brand Activism

Traditionally, commercial brands have preferred to stay away from political discussions. Now, they start to break the silence.

“If an elephant has its foot on the tail of a mouse, and you say that you are neutral, the mouse will not appreciate your neutrality.”

— — Desmond Tutu

From Apolitical to Be-political

Take beauty startup Glossier for example. They use social media to communicate their policies and interact with their customers.

Just for the Gram? Brand Activism Versus Performative Activism

Christian Louboutin’s Nudes collection S/S 2016
Photo by Rachael Henning on Unsplash

What’s Next?

Photo by Sushil Nash on Unsplash

It’s a “safe haven” for all those who want to speak up, break their echo chambers.

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